Navigating the future: Blending intelligent and gentle mobility

As the world grapples with urbanization, congestion and environmental concerns, the concept of intelligent, soft mobility is emerging as a transformative solution. 

For the Omega European Masters, it's out of the question not to offer the thousands of spectators the opportunity to travel by soft mobility. 

Here are the main points concerning the elements put in place throughout the week: 

• Enhancing the spectator experience

To enhance the spectator experience, free shuttles to and from the various parking lots are provided on competition days. 

• Innovation in player transportation

Intelligent, gentle mobility solutions for player transport are also being implemented. Players travel by train from the airport to Sierre, before being taken by electric car for the final leg of the journey to the Crans-Montana resort. 

• Promoting multimodal mobility

Transparent and clear communication on the positive impact of using public transport is being promoted to show and encourage participants to choose more sustainable travel options. 
To this end, the tournament website has dedicated a "How to get to the tournament" page highlighting the carbon footprint of different transport options. 

The marriage of smart mobility and soft mobility presents a visionary approach to transportation challenges. By leveraging technology and adopting sustainable practices, this strategy improves convenience, minimizes carbon footprint and shapes a greener future.